Brand Engagement (CTR/CPC)
Premium display content optimized for higher CTR and/or CPC.
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Display Attention (AU/AT)
Premium display content optimized for higher attention score and time.
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Performance CTV (CPA/ROI)
Premium TV content optimized for direct response campaign performance.
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Performance Display (CPA/ROI)
Premium display content optimized for direct response campaign performance.
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Performance Native (CPA/ROI)
Premium native content optimized for direct response campaign performance.
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Performance Retargeting (CPA/ROI)
Premium display content specifically optimized for shopper retargeting efforts.
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Performance Video (CPA/ROI)
Premium video content optimized for direct response campaign performance.
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Video Attention (AU/AT)
Premium video content optimized for higher attention score and time.
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Video Completion Rate (VCR)
Premium video content optimized for higher VCR and brand awareness.
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Viewability Rate (VR)
Premium display content optimized for increased viewable impressions.